Virtual Memories Show 357:
Walter Bernard

“The first thing you try when you’re called in, is to find out how the top people see the problem. That’s often similar from project to project: the disconnect from the readership.”

Legendary designer Walter Bernard joins the show to talk about Mag Men: Fifty Years of Making Magazines (Columbia University Press), the new book he co-authored with Milton Glaser. We get into the art and necessity of collaboration, the relationship he and Milton developed over half a century of work, the pros and cons of doing redesigns for globally established institutions, and the decline of print in the digital age. We get into his stellar run of redesigns for Time, Fortune, The Washington Post, and The Atlantic, the one magazine Walter would have loved to redesign, his design pet peeves, how he learned to learn the culture of newsrooms, how he came into his own and could feel like a true partner to Milton, and plenty more! Give it a listen! And go buy Mag Men: Fifty Years of Making Magazines!

“Magazines are not done by one person. They get better with all these ideas and collaborations.”

“Sometimes type designs are marvelously successful and innovative, and other times you’re thinking, ‘Why are you showing off like this to a reader?'”

Enjoy the conversation! Then check out the archives for more great episodes!

Lots of ways to follow The Virtual Memories Show! iTunes, Spotify, Twitter, Instagram, YouTube, TuneIn, Tumblr, and RSS!

About our Guest

Walter Bernard has been the designer and art director of many of the best-known magazines and newspapers in the United States, including Time, Fortune, and The Atlantic. He coproduced the documentary Portraits of a Lady (2008). In 2013, he received the Henry R. Luce Lifetime Achievement award for his work at Time Inc. His new book is Mag Men: Fifty Years of Making Magazines, co-authored by Milton Glaser.

There’s a much more extensive bio at his consultancy’s website.

Credits: This episode’s music is Fella by Hal Mayforth, used with permission from the artist. The conversation was recorded at Walter’s studio on a pair of Blue enCORE 200 Microphones feeding into a Zoom H5 digital recorder. I recorded the intro and outro on a Heil PR-40 Dynamic Studio Recording Microphone feeding into a Cloudlifter CL-1 and a Mackie Onyx Blackjack 2×2 USB Recording Interface. All processing and editing done in Adobe Audition CC. Photos of Walter by me. It’s on my instagram.

Virtual Memories Show 330:
Milton Glaser

“Everything is design. Design is planning. It’s having an objective of any kind. When you go out to dinner, you’re designing your meal. There’s no design without intent, and there’s no life without intent.”

He turned 90 a few weeks ago, but design legend Milton Glaser isn’t slowing down. We got together to talk about moving to a new studio after nearly 55 years and what he plans on doing with the 250,000 posters in the cellar. We get into art vs. design, why he painted “Art Is Work” on the transom of his building, how he’s working more actively and faster than he ever has, the first time he saw his work in public, how drawing makes us conscious of reality, the influence of Giorgio Morandi on his life, the joy of ~60 years of teaching, the decay of design into commodity and corporate metrics, and the overlooked role of Push Pin Studios in design history. Along the way, we also get into the worldwide phenomenon of his “I ♥ NY” design, what it’s like to live in an age of collage, where we find things instead of making things, how the computer can compel users into doing what it’s good at instead of what they’re good at, his marriage advice after 60+ years with Shirley Glaser, and his story about designing Trump Vodka. Give it a listen! And go buy some of Milton’s posters!

“Art is not about persuasion; it’s about transformation.”

“Capitalism produces the sense that the only thing that matters is wealth and fame, and that’s a terrible basis for culture.”

“I’ve been possessed by my work for a long time. I’m very old but I have a lot of energy for the work.”

“My mind, fortunately, has not degenerated to the same degree that newsprint paper does.”

Enjoy the conversation! Then check out the archives for more great episodes!

Lots of ways to follow The Virtual Memories Show! iTunes, Spotify, Twitter, Instagram, YouTube, TuneIn, Tumblr, and RSS!

About our Guest

Milton Glaser (b.1929) is among the most celebrated graphic designers in the United States. He has had the distinction of one-man-shows at the Museum of Modern Art and the Georges Pompidou Center. He was selected for the lifetime achievement award of the Cooper Hewitt National Design Museum in 2004 and the Fulbright Association in 2011, and in 2009 he was the first graphic designer to receive the National Medal of the Arts award. As a Fulbright scholar, Glaser studied with the painter Giorgio Morandi in Bologna, and is an articulate spokesman for the ethical practice of design. He opened Milton Glaser, Inc. in 1974, and continues to produce a prolific amount of work in many fields of design to this day.

(There are longer versions at his site)

Credits: This episode’s music is Fella by Hal Mayforth, used with permission from the artist. The conversation was recorded at the offices of Milton Glaser Inc. on a pair of Blue enCORE 200 Microphones feeding into a Zoom H5 digital recorder. I recorded the intro and outro on a Heil PR-40 Dynamic Studio Recording Microphone feeding into a Cloudlifter CL-1 and a Mackie Onyx Blackjack 2×2 USB Recording Interface. All processing and editing done in Adobe Audition CC. Photos of Mr. Glaser and his staff by me. It’s on my instagram.